PROGRAMMATIC ADVERTISING
Whether you are a brand name advertiser, app developer, media buyer, or affiliate manager – we enable you to access billions of ad impressions generated by direct publishers and premium SSPs.
OpenRTB is the communication protocol that enables real-time bidding. It was designed to spur growth in RTB marketplaces by providing an open industry standard for communication and interoperability between buyers and sellers in the digital advertising industry.
Video advertising is a marketing strategy that involves creating a short and informative video that promotes a product and is played before, during, or after the main video. It helps tell a story, improve sales volume, create buzz, convey information concisely and captivatingly, and reach a wider audience.
A Connected TV (CTV) is a device that connects to—or is embedded in—a television to support video content streaming. Different types of CTVs include Xbox, PlayStation, Roku, Amazon Fire TV, Apple TV, and more.
Audio advertising is the delivery of ads in audio format through online streaming platforms like podcasts or music streaming apps. Examples of audio ad channels include: Amazon Music.
Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom, or sides of a website or online media property. Banner ads are image-based rather than text-based and are a popular form of online advertising.
In-app advertising is a revenue stream for mobile apps that seek to leverage their real-estate to show ads to their users. In other words, ad buyers pay them for displaying ads within their app.
